University endowment-backed Will Ventures aims to unlock sports-related innovation across markets such as fitness, media and gaming.

University endowments are among the limited partners for the inaugural $50m fund of US-based venture firm Will Ventures.
The sum represents a final close and also includes investment from unnamed sports franchise owners and entrepreneurs.
Will Ventures invests on a sector-agnostic basis with a focus on the intersection of sports and markets such as fitness, gaming, wellness and immersive media.
The firm aims to be an active investor and primarily backs companies in early-stage rounds.
Will Ventures’ existing portfolio includes fantasy sports platform Jock MKT, probiotic food and beverage ingredients supplier FitBiomics and digital type 2 diabetes management service Rewind.