The venture capital firm backed by the German government and many Germany-based corporations invests in the technology of a media monitoring spin-off from Humboldt University.

High-Tech Gruenderfonds, the venture capital firm backed by the German government and many Germany-based corporations, has invested in media monitoring application SocialMeme. High-Tech Gruenderfonds has backed SocialMeme, an application which is run by Germany-based application company Media Metrics. Media Metrics was founded in the spring of 2011 as a spin-off from the Humboldt University in Berlin. It employs eleven staff based in Berlin. Christine Schmidl, a High-Tech Gruenderfonds investment manager, said: "Media Metrics provides corporate communications in various industries to overlook in a simple and professional way the media flow and it enables the successful management of social media activities from today’s marketing mix. With this initial investment, the software socialMeme can be brought to market."

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