The series A round reportedly featured UCLA Ventures, with the cash going towards expanding the business and technology for FanFood’s events concession app.

US-based on-demand events concession ordering app developer FanFood has raised $2m in a series A round backed by UCLA Ventures, a community-orientated venture fund established by University of California, Los Angeles, Silicon Prairie News reported on Tuesday. The round also featured undisclosed investors, according to Silicon Prairie News, though another report from Builtin Chicago included Phoenix Sports Partners as an investor without featuring UCLA Ventures. Founded in 2016, FanFood runs a smartphone app enabling customers at spectator events including sports, concerts and theatre to order concessions such as food or merchandise. The aim is to help venues reduce concession wait times and revenues lost as customers give up standing in line. The app supports both express queuing and in-seat delivery, and provides clients with analytics-powered insights from the amassed sales data. FanFood’s clientbase consists of 14 venues at present and the funding will help target additional business clustered around stadiums in Florida, Texas and Ohio, according to Builtin Chicago. Cash from the series A round will also be invested in FanFood’s underlying technology. The company has reportedly amassed $2.4m in capital altogether, including $120,000 obtained from an equity crowdfunding campaign in May 2018, according to a regulatory filing.

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