Every day, Global University Venturing rounds up the smaller investments from across the university innovation ecosystem in its deal net.

Beibeili, a Japan-based online baby care content provider, has attracted RMB70m ($10.6m) in a series A round involving University of Tokyo’s Innovation Platform. The round also included BCG Digital Ventures, the corporate venturing and incubation of consulting firm Boston Consulting Group, and unnamed company founders. Beibeili has operations in both Tokyo and Shanghai, offering baby care advice through various local social media sites, in addition to media and content consulting services to third parties. It previously raised an undisclosed seed sum from household product maker Unicharm and BCG Digital Ventures at an undisclosed date.

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