BurnAlong, a US-based health and fitness platform operator backed by Johns Hopkins University (JHU), has received $1.2m in a funding round featuring unnamed participants, according to a regulatory filing. The company is seeking additional capital for the round, with most of the cash supplied coming from existing BurnAlong investors, Baltimore Business Journal reported. Founded in 2016, BurnAlong operates an online fitness platform that offers classes via video call in disciplines ranging from high-intensity exercise to meditation, using machine learning to formulate personalised recommendations for each user. The company works with affiliated fitness instructors to deliver workouts but is also building partnerships with doctors and medical professionals as it expands into physical therapy, nutrition and stress management. Diversification into the medical space could mean BurnAlong will seek closer ties with universities and other healthcare organisations to support clinical studies and other fitness-related initiatives. BurnAlong will put the cash towards expanding its services across the US as it continues to hone its focus on health and medical services. Some of the cash has already been used for new hires, bringing the company’s total headcount to 15. The business has now raised approximately $3.4m in funding, according to filings and media reports, including $1m secured in February 2018 from JHU as well as Brown Advisory, Machem Capital and Baltimore Angels. BurnAlong had previously disclosed $985,000 in securities filings, having received $25,000 from JHU’s M-1 Venture accelerator and VC firm partner Village Capital in 2017. The company was also one of 19 startups to take a share of $1.9m invested the previous year by state-backed tech transfer firm Maryland Technology Development Corporation.

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