4490 Ventures, the VC firm co-founded by Warf in 2013, has joined Beringea for customer experience software provider Avid Ratings' series A round.

US-based customer experience software provider Avid Ratings has obtained $6m in series A funding from investors including 4490 Ventures, a VC firm co-founded by Wisconsin Alumni Research Foundation (Warf). Warf, the commercialisation arm of University of Wisconsin-Madison, helped launch 4490 Ventures in 2013. The series A round also included growth capital firm Beringea. Founded in 1992, Avid Ratings offers customer satisfaction software for the residential construction industry that allows clients to assess the quality of their properties and offer previews to potential buyers. Avid’s software is currently used by more than 2,000 residential construction companies in North America. Features include the ability to provide computer generated tours of unfinished properties and a customer survey tool. The capital will fund a recruitment drive as Avid looks to grow its headcount to as much as 100 by 2020. Avid will hire in areas including product development, sales and marketing to support the upgrade and redesign of its platform. Greg Robinson, managing director of 4490 Ventures, said: “4490 Ventures is thrilled to be a part of Avid Ratings’ next chapter. “I am confident in Avid’s continued success in serving the customer experience needs of the homebuilding industry across the U.S. and Canada.”

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